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Understanding Public Relations
- Theory, Culture and Society
Af: Lee Edwards
Engelsk Hardback
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Understanding Public Relations
- Theory, Culture and Society
Af: Lee Edwards
Engelsk Hardback
1.078 kr
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6 - 8 hverdage
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This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives.

Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards:

  • Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power
  • Considers how public relations frames vital discussions of race, gender, class and ethics
  • Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK

Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

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Product detaljer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781473913097
Indbinding:
Hardback
Udgave:
ISBN-10:
1473913098
Kategori:
Udg. Dato:
1 maj 2018
Længde:
23mm
Bredde:
248mm
Højde:
177mm
Forlag:
Sage Publications Ltd
Oplagsdato:
1 maj 2018
Forfatter(e):
Kategori sammenhænge