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Winning In Service Markets: Success Through People, Technology And Strategy
Engelsk Hardback
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Winning In Service Markets: Success Through People, Technology And Strategy
Engelsk Hardback

1.056 kr
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Om denne bog

Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product detaljer
Sprog:
Engelsk
Sider:
704
ISBN-13:
9781944659042
Indbinding:
Hardback
Udgave:
ISBN-10:
1944659048
Kategori:
Udg. Dato:
16 dec 2016
Længde:
27mm
Bredde:
237mm
Højde:
164mm
Forlag:
World Scientific Publishing Co Inc (USA)
Oplagsdato:
16 dec 2016
Forfatter(e):
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