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A Business History of the Bicycle Industry
- Shaping Marketing Practices
Engelsk
Bogcover for A Business History of the Bicycle Industry af Carlo Mari, 9783030505653
Specifikationer
Sprog:
Engelsk
Sider:
137
ISBN-13:
9783030505653
Indbinding:
Paperback
ISBN-10:
3030505650
Kategori:
Udg. Dato:
5 nov 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 nov 2021
Forfatter(e):

A Business History of the Bicycle Industry

- Shaping Marketing Practices
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.


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Specifikationer
Sprog:
Engelsk
Sider:
137
ISBN-13:
9783030505653
Indbinding:
Paperback
ISBN-10:
3030505650
Kategori:
Udg. Dato:
5 nov 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
5 nov 2021
Forfatter(e):
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