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A Business History of the Bicycle Industry

- Shaping Marketing Practices
Af: Carlo Mari Engelsk Paperback

A Business History of the Bicycle Industry

- Shaping Marketing Practices
Af: Carlo Mari Engelsk Paperback
Tjek vores konkurrenters priser

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.


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Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is understood today, tracing key innovations in product development and marketing. Addressing a gap in the literature, this book provides an insightful history of marketing practice for one of the most important products of the twentieth century.


Produktdetaljer
Sprog: Engelsk
Sider: 137
ISBN-13: 9783030505653
Indbinding: Paperback
Udgave:
ISBN-10: 3030505650
Kategori: Salg og marketing
Udg. Dato: 5 nov 2021
Længde: 0mm
Bredde: 148mm
Højde: 210mm
Forlag: Springer Nature Switzerland AG
Oplagsdato: 5 nov 2021
Forfatter(e): Carlo Mari
Forfatter(e) Carlo Mari


Kategori Salg og marketing


ISBN-13 9783030505653


Sprog Engelsk


Indbinding Paperback


Sider 137


Udgave


Længde 0mm


Bredde 148mm


Højde 210mm


Udg. Dato 5 nov 2021


Oplagsdato 5 nov 2021


Forlag Springer Nature Switzerland AG

Kategori sammenhænge