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A Concise Guide to Market Research

- The Process, Data, and Methods Using IBM SPSS Statistics
Af: Erik Mooi, Marko Sarstedt Engelsk Paperback

A Concise Guide to Market Research

- The Process, Data, and Methods Using IBM SPSS Statistics
Af: Erik Mooi, Marko Sarstedt Engelsk Paperback
Tjek vores konkurrenters priser

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed.

The new edition uses IBM SPSS version 25 and offers the following new features:

  • A single case and dataset used throughout the book to facilitate learning
  • New material on survey design and all data analysis methods to reflect the latest advances concerning each topic
  • Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more
  • A glossary that includes definitions of all the keywords and other descriptions of selected topics
  •  Links to additional material and videos via the Springer Multimedia App



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This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed.

The new edition uses IBM SPSS version 25 and offers the following new features:

  • A single case and dataset used throughout the book to facilitate learning
  • New material on survey design and all data analysis methods to reflect the latest advances concerning each topic
  • Improved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much more
  • A glossary that includes definitions of all the keywords and other descriptions of selected topics
  •  Links to additional material and videos via the Springer Multimedia App



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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 396
ISBN-13: 9783662585924
Indbinding: Paperback
Udgave:
ISBN-10: 3662585928
Kategori: Ledelse og teknikker
Udg. Dato: 11 jan 2019
Længde: 28mm
Bredde: 233mm
Højde: 154mm
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Oplagsdato: 11 jan 2019
Forfatter(e): Erik Mooi, Marko Sarstedt
Forfatter(e) Erik Mooi, Marko Sarstedt

Kategori Ledelse og teknikker

ISBN-13 9783662585924

Sprog Engelsk

Indbinding Paperback

Sider 396

Udgave

Længde 28mm

Bredde 233mm

Højde 154mm

Udg. Dato 11 jan 2019

Oplagsdato 11 jan 2019

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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