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A Fashion Retailer’s Guide to Thriving in Turbulent Times
Engelsk
Bogcover for A Fashion Retailer’s Guide to Thriving in Turbulent Times af Daniela Leonini, Ghalia Boustani, 9781032002255
Specifikationer
Sprog:
Engelsk
Sider:
94
ISBN-13:
9781032002255
Indbinding:
Paperback
ISBN-10:
1032002255
Kategori:
Udg. Dato:
1 dec 2022
Størrelse i cm:
15,1 x 22,8 x 1,2
Oplagsdato:
1 dec 2022

A Fashion Retailer’s Guide to Thriving in Turbulent Times

Engelsk
Paperback 2022
Format:

Bog beskrivelse

By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.

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Specifikationer
Sprog:
Engelsk
Sider:
94
ISBN-13:
9781032002255
Indbinding:
Paperback
ISBN-10:
1032002255
Kategori:
Udg. Dato:
1 dec 2022
Størrelse i cm:
15,1 x 22,8 x 1,2
Oplagsdato:
1 dec 2022
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