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A History of Advertising
- The First 300,000 Years
Engelsk
Bogcover for A History of Advertising af Jef I Richards, 9781538199565
Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781538199565
Indbinding:
Paperback
ISBN-10:
1538199564
Udg. Dato:
25 jul 2024
Størrelse i cm:
25,4 x 17,8 x 2,5
Oplagsdato:
25 jul 2024
Forfatter(e):

A History of Advertising

- The First 300,000 Years
Engelsk
Paperback 2024
Format:

Bog beskrivelse

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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Specifikationer
Sprog:
Engelsk
Sider:
464
ISBN-13:
9781538199565
Indbinding:
Paperback
ISBN-10:
1538199564
Udg. Dato:
25 jul 2024
Størrelse i cm:
25,4 x 17,8 x 2,5
Oplagsdato:
25 jul 2024
Forfatter(e):
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