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  3. Medievidenskab: reklame og samfund

A History of Advertising

- The First 300,000 Years
Af: Jef I Richards Engelsk Paperback

A History of Advertising

- The First 300,000 Years
Af: Jef I Richards Engelsk Paperback
Tjek vores konkurrenters priser

Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field''s background.

This book slices advertising''s history into a smörgåsbord of specific topics like advertising to children, political advertising, people''s names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas.

Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts.

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Produktdetaljer
Sprog: Engelsk
Sider: 464
ISBN-13: 9781538199565
Indbinding: Paperback
Udgave:
ISBN-10: 1538199564
Kategori: Medievidenskab: reklame og samfund
Udg. Dato: 25 jun 2024
Længde: 25mm
Bredde: 178mm
Højde: 254mm
Forlag: Rowman & Littlefield
Oplagsdato: 25 jun 2024
Forfatter(e): Jef I Richards
Forfatter(e) Jef I Richards

Kategori Medievidenskab: reklame og samfund

ISBN-13 9781538199565

Sprog Engelsk

Indbinding Paperback

Sider 464

Udgave

Længde 25mm

Bredde 178mm

Højde 254mm

Udg. Dato 25 jun 2024

Oplagsdato 25 jun 2024

Forlag Rowman & Littlefield

Kategori sammenhænge