Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Kulturstudier og medievidenskab
  3. Medievidenskab
A Manager's Guide to PR Projects
- A Practical Approach
Af: Patricia Parsons
Engelsk
Bogcover for A Manager's Guide to PR Projects af Patricia Parsons, 9781138099937
Specifikationer
Sprog:
Engelsk
Sider:
108
ISBN-13:
9781138099937
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138099937
Kategori:
Udg. Dato:
1 nov 2017
Størrelse i cm:
21,5 x 27,9 x 1,2
Forlag:
Oplagsdato:
1 nov 2017
Forfatter(e):
Genre:

A Manager's Guide to PR Projects

- A Practical Approach
Af: Patricia Parsons
Engelsk
Paperback 2017
Format:
Paperback
Bog beskrivelse

A Manager''s Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project''s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book''s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.

This fully revised second edition offers PR students and practitioners new material that includes the following:

  • The impact of social media on each phase of the planning process.

  • Digital approaches to strategic and summative research, message dissemination and public engagement.

  • Strategies to enhance accountability.

  • Ethics considerations in the planning process.

  • Updated print and web-based resources for PR managers.

... Vis mere
Hos Booktok
430 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
108
ISBN-13:
9781138099937
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1138099937
Kategori:
Udg. Dato:
1 nov 2017
Størrelse i cm:
21,5 x 27,9 x 1,2
Forlag:
Oplagsdato:
1 nov 2017
Forfatter(e):
Finder produkter...
Kategori sammenhænge