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A Practical Guide to Event Promotion
Engelsk
Bogcover for A Practical Guide to Event Promotion af Nigel Jackson, Katie Angliss, 9781138915343
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781138915343
Indbinding:
Paperback
ISBN-10:
1138915343
Kategori:
Udg. Dato:
20 jun 2017
Størrelse i cm:
24,6 x 17,5 x 1,3
Oplagsdato:
20 jun 2017
Forfatter(e):

A Practical Guide to Event Promotion

Engelsk
Paperback 2017
Format:

Bog beskrivelse

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9781138915343
Indbinding:
Paperback
ISBN-10:
1138915343
Kategori:
Udg. Dato:
20 jun 2017
Størrelse i cm:
24,6 x 17,5 x 1,3
Oplagsdato:
20 jun 2017
Forfatter(e):
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