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A Practical Guide to Fundraising for Small Museums
- Maximizing the Marketing-Development Connection
Engelsk
Bogcover for A Practical Guide to Fundraising for Small Museums af Sheldon Wolf, 9781538103258
Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781538103258
Indbinding:
Hardback
ISBN-10:
1538103257
Udg. Dato:
27 mar 2018
Størrelse i cm:
16,2 x 23,8 x 1,7
Oplagsdato:
27 mar 2018
Forfatter(e):

A Practical Guide to Fundraising for Small Museums

- Maximizing the Marketing-Development Connection
Engelsk
Hardback 2018
Format:

Bog beskrivelse
A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed.
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Specifikationer
Sprog:
Engelsk
Sider:
160
ISBN-13:
9781538103258
Indbinding:
Hardback
ISBN-10:
1538103257
Udg. Dato:
27 mar 2018
Størrelse i cm:
16,2 x 23,8 x 1,7
Oplagsdato:
27 mar 2018
Forfatter(e):
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