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A Practical Guide to the Fashion Industry
- Concept to Customer
Engelsk Paperback
A Practical Guide to the Fashion Industry
- Concept to Customer
Engelsk Paperback

269 kr
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Om denne bog

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.

This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There’s also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Product detaljer
Sprog:
Engelsk
Sider:
176
ISBN-13:
9781350079670
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1350079677
Kategori:
Udg. Dato:
25 feb 2021
Længde:
15mm
Bredde:
161mm
Højde:
228mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
25 feb 2021
Forfatter(e):
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