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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Engelsk
Bogcover for A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation af Donald W. Stacks, David Michaelson, 9781631577611
Specifikationer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9781631577611
Indbinding:
Paperback
ISBN-10:
1631577611
Kategori:
PR
Udg. Dato:
30 jan 2017
Størrelse i cm:
15,3 x 22,8 x 2,4
Oplagsdato:
30 jan 2017
Genre:

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Engelsk
Paperback 2017
Format:

Bog beskrivelse
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
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Specifikationer
Sprog:
Engelsk
Sider:
289
ISBN-13:
9781631577611
Indbinding:
Paperback
ISBN-10:
1631577611
Kategori:
PR
Udg. Dato:
30 jan 2017
Størrelse i cm:
15,3 x 22,8 x 2,4
Oplagsdato:
30 jan 2017
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