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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Af: Donald W. Stacks, David Michaelson Engelsk Paperback

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Af: Donald W. Stacks, David Michaelson Engelsk Paperback
Tjek vores konkurrenters priser
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
Tjek vores konkurrenters priser
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kr 231
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20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser
Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 289
ISBN-13: 9781631577611
Indbinding: Paperback
Udgave:
ISBN-10: 1631577611
Kategori: PR
Udg. Dato: 30 jan 2017
Længde: 24mm
Bredde: 228mm
Højde: 153mm
Forlag: Business Expert Press
Oplagsdato: 30 jan 2017
Forfatter(e) Donald W. Stacks, David Michaelson


Kategori PR


ISBN-13 9781631577611


Sprog Engelsk


Indbinding Paperback


Sider 289


Udgave


Længde 24mm


Bredde 228mm


Højde 153mm


Udg. Dato 30 jan 2017


Oplagsdato 30 jan 2017


Forlag Business Expert Press

Kategori sammenhænge