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A Story is a Deal
- How to use the science of story to motivate and persuade
Engelsk
Bogcover for A Story is a Deal af Will Storr, 9780349437248
Specifikationer
Sprog:
Engelsk
ISBN-13:
9780349437248
Indbinding:
Paperback
ISBN-10:
0349437246
Udg. Dato:
20 feb 2025
Størrelse i cm:
13,5 x 21,5 x 3,1
Forlag:
Oplagsdato:
20 feb 2025
Forfatter(e):

A Story is a Deal

- How to use the science of story to motivate and persuade
Engelsk
Paperback 2025
Format:

Bog beskrivelse

In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma.

Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

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Specifikationer
Sprog:
Engelsk
ISBN-13:
9780349437248
Indbinding:
Paperback
ISBN-10:
0349437246
Udg. Dato:
20 feb 2025
Størrelse i cm:
13,5 x 21,5 x 3,1
Forlag:
Oplagsdato:
20 feb 2025
Forfatter(e):
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