Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Af: A J Earley Engelsk Hardback

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Af: A J Earley Engelsk Hardback
Tjek vores konkurrenters priser
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.

Need another "VSFI" book? Browse the series here
Tjek vores konkurrenters priser
Normalpris
kr 707
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser
Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia.

Need another "VSFI" book? Browse the series here
Produktdetaljer
Sprog: Engelsk
Sider: 216
ISBN-13: 9781526456861
Indbinding: Hardback
Udgave:
ISBN-10: 1526456869
Udg. Dato: 2 aug 2019
Længde: 14mm
Bredde: 205mm
Højde: 137mm
Forlag: Sage Publications Ltd
Oplagsdato: 2 aug 2019
Forfatter(e): A J Earley
Forfatter(e) A J Earley


Kategori International handel


ISBN-13 9781526456861


Sprog Engelsk


Indbinding Hardback


Sider 216


Udgave


Længde 14mm


Bredde 205mm


Højde 137mm


Udg. Dato 2 aug 2019


Oplagsdato 2 aug 2019


Forlag Sage Publications Ltd

Vi anbefaler også
Kategori sammenhænge