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Aaker on Branding
- The Playbook to Building Strong Brands
Engelsk
Bogcover for Aaker on Branding af David Aaker, 9781636986654
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781636986654
Indbinding:
Paperback
ISBN-10:
163698665X
Kategori:
Udg. Dato:
6 maj 2025
Størrelse i cm:
15,1 x 22,9 x 2,1
Oplagsdato:
6 maj 2025
Forfatter(e):

Aaker on Branding

- The Playbook to Building Strong Brands
Engelsk
Paperback 2025
Format:

Bog beskrivelse
Some companies and products seem to thrive year after year. What’s their secret? A powerful brand. David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking books that have shaped how businesses build and grow their brands. Now, in this fully revised second edition, Aaker brings his most impactful insights together into one masterclass. Inside, you’ll discover:The most practical and powerful branding concepts in use todayHow to create and manage a winning brand portfolioProven ways to strengthen and leverage brand equityThe 5 B’s of branding: equity, relevance, image, loyalty, and portfolioWhat every marketer must know for the digital eraThe game-changing impact of AI on brand strategy…and much moreIf you want to disrupt your industry, build loyalty, and position your company as a market leader, this is the roadmap. Engaging, insightful, and story-driven, Aaker on Branding, 2nd Edition is the definitive guide to building a brand that endures. Get your copy today—and start creating the brand future you want.
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Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781636986654
Indbinding:
Paperback
ISBN-10:
163698665X
Kategori:
Udg. Dato:
6 maj 2025
Størrelse i cm:
15,1 x 22,9 x 2,1
Oplagsdato:
6 maj 2025
Forfatter(e):
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