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  2. Erhvervsliv, virksomheder og ledelse
  3. E-handel: forretningsmæssige aspekter

Absolute Essentials of Digital Marketing

Af: Alan Charlesworth Engelsk Paperback

Absolute Essentials of Digital Marketing

Af: Alan Charlesworth Engelsk Paperback
Tjek vores konkurrenters priser

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.

The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.

Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

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Tjek vores konkurrenters priser
Normalpris
kr 259
Fragt: 39 kr
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20 kr
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Tjek vores konkurrenters priser

This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.

The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.

Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.

Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 118
ISBN-13: 9780367611163
Indbinding: Paperback
Udgave:
ISBN-10: 0367611163
Kategori: E-handel: forretningsmæssige aspekter
Udg. Dato: 31 maj 2023
Længde: 10mm
Bredde: 215mm
Højde: 136mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 31 maj 2023
Forfatter(e): Alan Charlesworth
Forfatter(e) Alan Charlesworth

Kategori E-handel: forretningsmæssige aspekter

ISBN-13 9780367611163

Sprog Engelsk

Indbinding Paperback

Sider 118

Udgave

Længde 10mm

Bredde 215mm

Højde 136mm

Udg. Dato 31 maj 2023

Oplagsdato 31 maj 2023

Forlag Taylor & Francis Ltd

Kategori sammenhænge