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Absolute Essentials of International Business

Af: Alan Sitkin, Karine Mangion-Thornley Engelsk Hardback

Absolute Essentials of International Business

Af: Alan Sitkin, Karine Mangion-Thornley Engelsk Hardback
Tjek vores konkurrenters priser

As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.

With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

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As challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments.

Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made.

With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.

Produktdetaljer
Sprog: Engelsk
Sider: 158
ISBN-13: 9780367077105
Indbinding: Hardback
Udgave:
ISBN-10: 0367077108
Udg. Dato: 25 sep 2020
Længde: 11mm
Bredde: 223mm
Højde: 143mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 25 sep 2020
Forfatter(e) Alan Sitkin, Karine Mangion-Thornley


Kategori Forretningsstrategier


ISBN-13 9780367077105


Sprog Engelsk


Indbinding Hardback


Sider 158


Udgave


Længde 11mm


Bredde 223mm


Højde 143mm


Udg. Dato 25 sep 2020


Oplagsdato 25 sep 2020


Forlag Taylor & Francis Ltd

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