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Absolute Essentials of Marketing Research
Engelsk
Bogcover for Absolute Essentials of Marketing Research af Bonita M. Kolb, 9780367760335
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780367760335
Indbinding:
Hardback
ISBN-10:
0367760339
Udg. Dato:
29 dec 2021
Størrelse i cm:
14,3 x 22,4 x 1,3
Oplagsdato:
29 dec 2021
Forfatter(e):

Absolute Essentials of Marketing Research

Engelsk
Hardback 2021
Format:

Bog beskrivelse

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.

Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

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Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780367760335
Indbinding:
Hardback
ISBN-10:
0367760339
Udg. Dato:
29 dec 2021
Størrelse i cm:
14,3 x 22,4 x 1,3
Oplagsdato:
29 dec 2021
Forfatter(e):
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