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Absolute Essentials of Marketing Research

Engelsk Hardback
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Absolute Essentials of Marketing Research

Engelsk Hardback

596 kr
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Om denne bog

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.

Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Product detaljer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780367760335
Indbinding:
Hardback
Udgave:
ISBN-10:
0367760339
Udg. Dato:
29 dec 2021
Længde:
13mm
Bredde:
224mm
Højde:
143mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
29 dec 2021
Forfatter(e):
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