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Absolute Essentials of Marketing Research
Engelsk
Bogcover for Absolute Essentials of Marketing Research af Bonita M. Kolb, 9780367760342
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780367760342
Indbinding:
Paperback
ISBN-10:
0367760347
Udg. Dato:
7 okt 2024
Størrelse i cm:
21,5 x 14,0 x 0,9
Oplagsdato:
7 okt 2024
Forfatter(e):

Absolute Essentials of Marketing Research

Engelsk
Paperback 2024
Format:

Bog beskrivelse

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan.

Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

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Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780367760342
Indbinding:
Paperback
ISBN-10:
0367760347
Udg. Dato:
7 okt 2024
Størrelse i cm:
21,5 x 14,0 x 0,9
Oplagsdato:
7 okt 2024
Forfatter(e):
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