Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Absolute Essentials of Public Relations
Engelsk
Bogcover for Absolute Essentials of Public Relations af Danny Moss, Barbara DeSanto, 9780367653392
Specifikationer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9780367653392
Indbinding:
Hardback
ISBN-10:
0367653397
Udg. Dato:
2 okt 2024
Størrelse i cm:
22,2 x 14,8 x 1,6
Oplagsdato:
2 okt 2024
Forfatter(e):

Absolute Essentials of Public Relations

Engelsk
Hardback 2024
Format:

Bog beskrivelse

Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.

Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.

Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.

... Vis mere

Forlags Vejl. pris
582,49 kr
Hos Booktok
508 kr
spar 13%
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
154
ISBN-13:
9780367653392
Indbinding:
Hardback
ISBN-10:
0367653397
Udg. Dato:
2 okt 2024
Størrelse i cm:
22,2 x 14,8 x 1,6
Oplagsdato:
2 okt 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge