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Account-Based Marketing

- The Definitive Handbook for B2B Marketers
Af: Bev Burgess Engelsk Paperback

Account-Based Marketing

- The Definitive Handbook for B2B Marketers
Af: Bev Burgess Engelsk Paperback
Tjek vores konkurrenters priser

Whether you''re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.

From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company''s ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.

With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.

Tjek vores konkurrenters priser
Normalpris
kr 340
Fragt: 39 kr
6 - 8 hverdage
20 kr
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God 4 anmeldelser på
Tjek vores konkurrenters priser

Whether you''re a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.

From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company''s ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.

With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.

Produktdetaljer
Sprog: Engelsk
Sider: 312
ISBN-13: 9781398619135
Indbinding: Paperback
Udgave:
ISBN-10: 1398619132
Udg. Dato: 3 mar 2025
Længde: 19mm
Bredde: 235mm
Højde: 156mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 mar 2025
Forfatter(e): Bev Burgess
Forfatter(e) Bev Burgess


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781398619135


Sprog Engelsk


Indbinding Paperback


Sider 312


Udgave


Længde 19mm


Bredde 235mm


Højde 156mm


Udg. Dato 3 mar 2025


Oplagsdato 3 mar 2025


Forlag Kogan Page Ltd

Kategori sammenhænge