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Account Management Strategies in B2B Sales

- Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Af: Hans-Peter Neeb Engelsk Paperback

Account Management Strategies in B2B Sales

- Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Af: Hans-Peter Neeb Engelsk Paperback
Tjek vores konkurrenters priser
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.

In B2B sales today, it''s no longer primarily about just solving the customer''s problems and winning as much of the customer''s budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term.
 
The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose. 

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.

In B2B sales today, it''s no longer primarily about just solving the customer''s problems and winning as much of the customer''s budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term.
 
The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose. 

Produktdetaljer
Sprog: Engelsk
Sider: 139
ISBN-13: 9783658404499
Indbinding: Paperback
Udgave:
ISBN-10: 3658404493
Kategori: Kundeservice
Udg. Dato: 10 jan 2023
Længde: 0mm
Bredde: 168mm
Højde: 240mm
Forlag: Springer
Oplagsdato: 10 jan 2023
Forfatter(e): Hans-Peter Neeb
Forfatter(e) Hans-Peter Neeb


Kategori Kundeservice


ISBN-13 9783658404499


Sprog Engelsk


Indbinding Paperback


Sider 139


Udgave


Længde 0mm


Bredde 168mm


Højde 240mm


Udg. Dato 10 jan 2023


Oplagsdato 10 jan 2023


Forlag Springer

Kategori sammenhænge