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Account Management Strategies in B2B Sales
- Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Engelsk
Bogcover for Account Management Strategies in B2B Sales af Hans-Peter Neeb, 9783658404499
Specifikationer
Sprog:
Engelsk
Sider:
139
ISBN-13:
9783658404499
Indbinding:
Paperback
ISBN-10:
3658404493
Kategori:
Udg. Dato:
10 jan 2023
Størrelse i cm:
24,0 x 16,8
Forlag:
Oplagsdato:
10 jan 2023
Forfatter(e):

Account Management Strategies in B2B Sales

- Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Engelsk
Paperback 2023
Format:

Bog beskrivelse
This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, increase market share and generate more sales.

In B2B sales today, it''s no longer primarily about just solving the customer''s problems and winning as much of the customer''s budget as possible. The decisive factor for success is that you ask your customer the right questions, understand his strategy in all facets and help him to achieve his goals with your offer - this is the only way to create a fruitful and long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales over the long term.
 
The book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose. 

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Specifikationer
Sprog:
Engelsk
Sider:
139
ISBN-13:
9783658404499
Indbinding:
Paperback
ISBN-10:
3658404493
Kategori:
Udg. Dato:
10 jan 2023
Størrelse i cm:
24,0 x 16,8
Forlag:
Oplagsdato:
10 jan 2023
Forfatter(e):
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