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Achieving Brand Loyalty in China through After-Sales Services
- With a Particular Focus on the Influences of Cultural Determinants
Engelsk
Bogcover for Achieving Brand Loyalty in China through After-Sales Services af Alexander Fraß, 9783658143664
Specifikationer
Sprog:
Engelsk
Sider:
317
ISBN-13:
9783658143664
Indbinding:
Paperback
ISBN-10:
3658143665
Kategori:
Udg. Dato:
16 jun 2016
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
16 jun 2016
Forfatter(e):

Achieving Brand Loyalty in China through After-Sales Services

- With a Particular Focus on the Influences of Cultural Determinants
Engelsk
Paperback 2016
Format:

Bog beskrivelse
This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.
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Specifikationer
Sprog:
Engelsk
Sider:
317
ISBN-13:
9783658143664
Indbinding:
Paperback
ISBN-10:
3658143665
Kategori:
Udg. Dato:
16 jun 2016
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
16 jun 2016
Forfatter(e):
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