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Adapt
- To Thrive, not just Survive
Engelsk
Bogcover for Adapt af Harit Nagpal, 9789360452964
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9789360452964
Indbinding:
Hardback
ISBN-10:
9360452963
Kategori:
Udg. Dato:
2 jan 2024
Størrelse i cm:
15,4 x 22,4 x 2,4
Oplagsdato:
2 jan 2024
Forfatter(e):
Genre:

Adapt

- To Thrive, not just Survive
Engelsk
Hardback 2024
Format:

Bog beskrivelse
How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and survive—even thrive—in a volatile world?Harit Nagpal, one of India’s finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptation—the one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9789360452964
Indbinding:
Hardback
ISBN-10:
9360452963
Kategori:
Udg. Dato:
2 jan 2024
Størrelse i cm:
15,4 x 22,4 x 2,4
Oplagsdato:
2 jan 2024
Forfatter(e):
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