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Added Value
- The Alchemy of Brand-Led Growth
Engelsk
Bogcover for Added Value af M. Sherrington, 9781349509119
Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781349509119
Indbinding:
Paperback
ISBN-10:
1349509116
Udg. Dato:
1 jan 2003
Størrelse i cm:
22,8 x 15,2 x 2,1
Oplagsdato:
1 jan 2003
Forfatter(e):

Added Value

- The Alchemy of Brand-Led Growth
Engelsk
Paperback 2003
Format:

Bog beskrivelse
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world''s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I''s process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
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419,37 kr
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409 kr
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Specifikationer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781349509119
Indbinding:
Paperback
ISBN-10:
1349509116
Udg. Dato:
1 jan 2003
Størrelse i cm:
22,8 x 15,2 x 2,1
Oplagsdato:
1 jan 2003
Forfatter(e):
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