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Added Value
- The Alchemy of Brand-Led Growth
Engelsk Paperback

Added Value

- The Alchemy of Brand-Led Growth
Engelsk Paperback

429 kr
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Om denne bog
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world''s largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I''s process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.
Product detaljer
Sprog:
Engelsk
Sider:
208
ISBN-13:
9781349509119
Indbinding:
Paperback
Udgave:
ISBN-10:
1349509116
Udg. Dato:
1 jan 2003
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Palgrave Macmillan
Oplagsdato:
1 jan 2003
Forfatter(e):
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