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Adding Value (RLE Marketing)
- Brands and Marketing in Food and Drink
Engelsk
Bogcover for Adding Value (RLE Marketing) af , 9781138965935
Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781138965935
Indbinding:
Paperback
ISBN-10:
1138965936
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
15,7 x 23,1 x 2,4
Oplagsdato:
26 nov 2015

Adding Value (RLE Marketing)

- Brands and Marketing in Food and Drink
Engelsk
Paperback 2015
Format:

Bog beskrivelse

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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Specifikationer
Sprog:
Engelsk
Sider:
368
ISBN-13:
9781138965935
Indbinding:
Paperback
ISBN-10:
1138965936
Kategori:
Udg. Dato:
26 nov 2015
Størrelse i cm:
15,7 x 23,1 x 2,4
Oplagsdato:
26 nov 2015
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