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AdValue
Engelsk
Bogcover for AdValue af , 9780750655019
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780750655019
Indbinding:
Paperback
ISBN-10:
0750655011
Kategori:
Udg. Dato:
13 feb 2003
Størrelse i cm:
15,1 x 22,9 x 1,7
Oplagsdato:
13 feb 2003
Genre:

AdValue

Engelsk
Paperback 2003
Format:

Bog beskrivelse
Advalue is organised into four sections, according to where the advertising effect is to be seen:

* Company value effects
* Business performance effects
* Customer effects
* Brand effects

In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing ''the argument in brief''.

The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.








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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780750655019
Indbinding:
Paperback
ISBN-10:
0750655011
Kategori:
Udg. Dato:
13 feb 2003
Størrelse i cm:
15,1 x 22,9 x 1,7
Oplagsdato:
13 feb 2003
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