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Advances in Advertising Research VIII
- Challenges in an Age of Dis-Engagement
Engelsk
Bogcover for Advances in Advertising Research VIII af , 9783658215200
Specifikationer
Sprog:
Engelsk
Sider:
293
ISBN-13:
9783658215200
Indbinding:
Paperback
ISBN-10:
3658215208
Kategori:
Udg. Dato:
12 maj 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
12 maj 2018

Advances in Advertising Research VIII

- Challenges in an Age of Dis-Engagement
Engelsk
Paperback 2018
Format:

Bog beskrivelse
This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.
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Specifikationer
Sprog:
Engelsk
Sider:
293
ISBN-13:
9783658215200
Indbinding:
Paperback
ISBN-10:
3658215208
Kategori:
Udg. Dato:
12 maj 2018
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
12 maj 2018
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