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Advances in National Brand and Private Label Marketing
- Sixth International Conference, 2019
Engelsk Paperback
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Advances in National Brand and Private Label Marketing

- Sixth International Conference, 2019
Engelsk Paperback

803 kr
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Om denne bog

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.

The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.

This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.


Product detaljer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9783030189105
Indbinding:
Paperback
Udgave:
ISBN-10:
3030189104
Kategori:
Udg. Dato:
1 maj 2019
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
1 maj 2019
Forfatter(e):
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