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Advertising Account Planning
- New Strategies in the Digital Landscape
Engelsk Hardback
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Advertising Account Planning

- New Strategies in the Digital Landscape
Engelsk Hardback

618 kr
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Om denne bog

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals'' guide to contemporary research and implementation strategies for today''s most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.

Product detaljer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781538192467
Indbinding:
Hardback
Udgave:
ISBN-10:
1538192462
Kategori:
Udg. Dato:
2 jan 2025
Længde:
0mm
Bredde:
152mm
Højde:
229mm
Forlag:
Rowman & Littlefield
Oplagsdato:
2 jan 2025
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