Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Advertising Account Planning
- New Strategies in the Digital Landscape
Engelsk
Bogcover for Advertising Account Planning af Sheri J. Broyles, Carol J. Pardun, Kelli S. Boling, Beth E. Barnes, 9781538192863
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781538192863
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1538192861
Kategori:
Udg. Dato:
22 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
22 jan 2025

Advertising Account Planning

- New Strategies in the Digital Landscape
Engelsk
Paperback 2025
Format:

Bog beskrivelse

Advertising Account Planning in the Digital Media Landscape is every student and future advertising professionals'' guide to contemporary research and implementation strategies for today''s most successful campaigns.From data analytics to building a creative brief, this book systematically covers the tools and skills needed to be a successful advertising account planner.

The second edition builds on core strategies with the newest digital opportunities, adding activities using AI tools, new student and instructor resources, and an entirely new chapter on consumer insights.

... Vis mere

Forlags Vejl. pris
291,29 kr
Hos Booktok
268 kr
spar 8%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781538192863
Indbinding:
Paperback
Udgave:
2
ISBN-10:
1538192861
Kategori:
Udg. Dato:
22 jan 2025
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
22 jan 2025
Finder produkter...
Kategori sammenhænge