Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Advertising and Consumer Culture
- A Special Issue of Mass Communication & Society
Engelsk
Bogcover for Advertising and Consumer Culture af , 9780805897364
Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9780805897364
Indbinding:
Paperback
ISBN-10:
0805897364
Kategori:
Udg. Dato:
1 nov 2000
Størrelse i cm:
15,4 x 22,9 x 1,1
Oplagsdato:
1 nov 2000

Advertising and Consumer Culture

- A Special Issue of Mass Communication & Society
Engelsk
Paperback 2000
Format:

Bog beskrivelse
Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.
... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
430 kr
spar 95%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
112
ISBN-13:
9780805897364
Indbinding:
Paperback
ISBN-10:
0805897364
Kategori:
Udg. Dato:
1 nov 2000
Størrelse i cm:
15,4 x 22,9 x 1,1
Oplagsdato:
1 nov 2000
Finder produkter...
Kategori sammenhænge