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Advertising and New Media
Engelsk
Bogcover for Advertising and New Media af Christina Spurgeon, 9780415430357
Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780415430357
Indbinding:
Paperback
ISBN-10:
0415430356
Kategori:
Udg. Dato:
1 nov 2007
Størrelse i cm:
23,3 x 15,5 x 1,1
Oplagsdato:
1 nov 2007
Forfatter(e):

Advertising and New Media

Engelsk
Paperback 2007
Format:

Bog beskrivelse

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from ''mass'' to ''my'' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.


Features include:

  • evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns
  • interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.



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Specifikationer
Sprog:
Engelsk
Sider:
144
ISBN-13:
9780415430357
Indbinding:
Paperback
ISBN-10:
0415430356
Kategori:
Udg. Dato:
1 nov 2007
Størrelse i cm:
23,3 x 15,5 x 1,1
Oplagsdato:
1 nov 2007
Forfatter(e):
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