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Advertising and Public Relations Research
Engelsk
Bogcover for Advertising and Public Relations Research af Donald W. Jugenheimer, Jerry Hudson, Larry D. Kelley, Samuel Bradley, 9780765636065
Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780765636065
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0765636069
Kategori:
Udg. Dato:
28 feb 2014
Størrelse i cm:
19,5 x 23,6 x 2,5
Oplagsdato:
28 feb 2014
Genre:

Advertising and Public Relations Research

Engelsk
Paperback 2014
Format:

Bog beskrivelse
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors'' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Specifikationer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780765636065
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0765636069
Kategori:
Udg. Dato:
28 feb 2014
Størrelse i cm:
19,5 x 23,6 x 2,5
Oplagsdato:
28 feb 2014
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