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Advertising and Public Relations Research
Engelsk Paperback
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Advertising and Public Relations Research
Engelsk Paperback

893 kr
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Om denne bog
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors'' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Product detaljer
Sprog:
Engelsk
Sider:
376
ISBN-13:
9780765636065
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0765636069
Kategori:
Udg. Dato:
28 feb 2014
Længde:
25mm
Bredde:
236mm
Højde:
195mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
28 feb 2014
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