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Advertising and the Mind of the Consumer
- What works, what doesn't and why
Engelsk
Bogcover for Advertising and the Mind of the Consumer af Max Sutherland, 9781741755992
Specifikationer
Sprog:
Engelsk
Sider:
378
ISBN-13:
9781741755992
Indbinding:
Paperback
ISBN-10:
1741755999
Kategori:
Udg. Dato:
1 dec 2008
Størrelse i cm:
15,3 x 22,6 x 1,2
Oplagsdato:
1 dec 2008
Forfatter(e):
Genre:

Advertising and the Mind of the Consumer

- What works, what doesn't and why
Engelsk
Paperback 2008
Format:

Bog beskrivelse
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.

In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.

Advertising and the Mind of the Consumer is not just a ''how to'' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.



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Specifikationer
Sprog:
Engelsk
Sider:
378
ISBN-13:
9781741755992
Indbinding:
Paperback
ISBN-10:
1741755999
Kategori:
Udg. Dato:
1 dec 2008
Størrelse i cm:
15,3 x 22,6 x 1,2
Oplagsdato:
1 dec 2008
Forfatter(e):
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