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Advertising and Violence
- Concepts and Perspectives
Engelsk
Bogcover for Advertising and Violence af Les Carlson, Nora J. Rifon, Marla Royne, 9780765642691
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780765642691
Indbinding:
Paperback
ISBN-10:
0765642697
Udg. Dato:
30 sep 2014
Størrelse i cm:
18,0 x 25,5 x 3,3
Oplagsdato:
30 sep 2014

Advertising and Violence

- Concepts and Perspectives
Engelsk
Paperback 2014
Format:

Bog beskrivelse

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book''s coverage.

The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.

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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780765642691
Indbinding:
Paperback
ISBN-10:
0765642697
Udg. Dato:
30 sep 2014
Størrelse i cm:
18,0 x 25,5 x 3,3
Oplagsdato:
30 sep 2014
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