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Advertising as Multilingual Communication
Engelsk
Bogcover for Advertising as Multilingual Communication af H. Kelly-Holmes, 9780230217065
Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9780230217065
Indbinding:
Paperback
ISBN-10:
0230217060
Kategori:
Udg. Dato:
30 nov 2004
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
30 nov 2004
Forfatter(e):
Paperback 2004
Format:

Bog beskrivelse
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new ''multilingual'' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
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Specifikationer
Sprog:
Engelsk
Sider:
206
ISBN-13:
9780230217065
Indbinding:
Paperback
ISBN-10:
0230217060
Kategori:
Udg. Dato:
30 nov 2004
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
30 nov 2004
Forfatter(e):
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