Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Spil og hobby
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Historie og samfund
  3. Historie

Advertising

- Critical Approaches
Af: Chris Wharton Engelsk Paperback

Advertising

- Critical Approaches
Af: Chris Wharton Engelsk Paperback
Tjek vores konkurrenters priser

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

  • advertising history

  • cultural, critical and political economy approaches to advertising

  • texts in advertising

  • the reception of advertising

  • advertising in the home and outdoor advertising

  • consumer culture.

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Vis mere
Tjek vores konkurrenters priser
Normalpris
kr 545
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.

Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.

Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including:

  • advertising history

  • cultural, critical and political economy approaches to advertising

  • texts in advertising

  • the reception of advertising

  • advertising in the home and outdoor advertising

  • consumer culture.

Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe.

Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 228
ISBN-13: 9780415535236
Indbinding: Paperback
Udgave:
ISBN-10: 0415535239
Kategori: Historie
Udg. Dato: 3 dec 2014
Længde: 14mm
Bredde: 173mm
Højde: 244mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 3 dec 2014
Forfatter(e): Chris Wharton
Forfatter(e) Chris Wharton

Kategori Historie

ISBN-13 9780415535236

Sprog Engelsk

Indbinding Paperback

Sider 228

Udgave

Længde 14mm

Bredde 173mm

Højde 244mm

Udg. Dato 3 dec 2014

Oplagsdato 3 dec 2014

Forlag Taylor & Francis Ltd

Andre har også købt
Karen Latchana Kenney Digestive System
Digestive System
Karen Latchana Kenney
136 kr
Kategori sammenhænge