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Advertising, Gender and Society

- A Psychological Perspective
Af: Magdalena Zawisza-Riley Engelsk Paperback

Advertising, Gender and Society

- A Psychological Perspective
Af: Magdalena Zawisza-Riley Engelsk Paperback
Tjek vores konkurrenters priser

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.

Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

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Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.

Zawisza-Riley analyses theories such as stereotype content and elaboration likelihood models, stereotype threat and ambivalent sexism theories, the selectivity hypothesis as well as implicit and embodied cognition to illuminate the relationships between sex, gender and advertising in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the ways in which audiences, marketers and policy-makers can mitigate potential harm of gendered advertising. She offers theory extension and novel application of existing theory and research to the subject of gender advertising.

Advertising, Gender and Society is ideal for students, academics and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 212
ISBN-13: 9781138501379
Indbinding: Paperback
Udgave:
ISBN-10: 1138501379
Kategori: Medievidenskab
Udg. Dato: 4 jul 2019
Længde: 14mm
Bredde: 236mm
Højde: 156mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 4 jul 2019
Forfatter(e): Magdalena Zawisza-Riley
Forfatter(e) Magdalena Zawisza-Riley

Kategori Medievidenskab

ISBN-13 9781138501379

Sprog Engelsk

Indbinding Paperback

Sider 212

Udgave

Længde 14mm

Bredde 236mm

Højde 156mm

Udg. Dato 4 jul 2019

Oplagsdato 4 jul 2019

Forlag Taylor & Francis Ltd

Kategori sammenhænge