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Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)
Af: William Wells, Sandra Moriarty, Nancy Mitchell, Charles Wood
Engelsk
Bogcover for Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package) af William Wells, Sandra Moriarty, Nancy Mitchell, Charles Wood, 9781292262192
Specifikationer
Sprog:
Engelsk
ISBN-13:
9781292262192
Indbinding:
Andet
Udgave:
11
ISBN-10:
1292262192
Kategori:
Udg. Dato:
28 feb 2019
Størrelse i cm:
21,8 x 27,6 x 2,4
Forlag:
Oplagsdato:
28 feb 2019
Forfatter(e):
Genre:

Advertising & IMC: Principles and Practice, Global Edition + MyLab Marketing with Pearson eText (Package)

Af: William Wells, Sandra Moriarty, Nancy Mitchell, Charles Wood
Engelsk
Format:
Andet
Bog beskrivelse

For courses in introductory advertising.

This package includes MyLab.

 

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.

 

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

 

Reach every student by pairing this text with MyLab Marketing

MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

 

MyLab Marketing should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.
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950,60 kr
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869 kr
spar 9%
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Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
ISBN-13:
9781292262192
Indbinding:
Andet
Udgave:
11
ISBN-10:
1292262192
Kategori:
Udg. Dato:
28 feb 2019
Størrelse i cm:
21,8 x 27,6 x 2,4
Forlag:
Oplagsdato:
28 feb 2019
Forfatter(e):
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