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Advertising & IMC: Principles and Practice, Global Edition
Engelsk
Bogcover for Advertising & IMC: Principles and Practice, Global Edition af William Wells, Nancy Mitchell, Charles Wood, Sandra Moriarty, 9781292262062
Specifikationer
Sprog:
Engelsk
Sider:
664
ISBN-13:
9781292262062
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1292262060
Kategori:
Udg. Dato:
1 jan 2019
Størrelse i cm:
27,1 x 21,5 x 1,4
Oplagsdato:
1 jan 2019

Advertising & IMC: Principles and Practice, Global Edition

Engelsk
Paperback 2019
Format:

Bog beskrivelse

For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganisation and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together — ensuring students are prepared to deal with the latest industry practices in their future careers.

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Specifikationer
Sprog:
Engelsk
Sider:
664
ISBN-13:
9781292262062
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1292262060
Kategori:
Udg. Dato:
1 jan 2019
Størrelse i cm:
27,1 x 21,5 x 1,4
Oplagsdato:
1 jan 2019
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