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Advertising Impact and Controlling in Content Marketing
- Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Engelsk Paperback
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Advertising Impact and Controlling in Content Marketing
- Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Engelsk Paperback

554 kr
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Om denne bog

Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? 

This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies'' customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. 

With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies.





Product detaljer
Sprog:
Engelsk
Sider:
255
ISBN-13:
9783658405502
Indbinding:
Paperback
Udgave:
ISBN-10:
3658405503
Kategori:
Udg. Dato:
10 feb 2023
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer
Oplagsdato:
10 feb 2023
Forfatter(e):
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