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Advertising in the Aging Society
- Understanding Representations, Practitioners, and Consumers in Japan
Engelsk
Bogcover for Advertising in the Aging Society af Florian Kohlbacher, Michael Prieler, 9780230293397
Specifikationer
Sprog:
Engelsk
Sider:
155
ISBN-13:
9780230293397
Indbinding:
Hardback
ISBN-10:
0230293395
Kategori:
Udg. Dato:
8 mar 2016
Størrelse i cm:
14,5 x 22,2 x 1,8
Oplagsdato:
8 mar 2016
Genre:

Advertising in the Aging Society

- Understanding Representations, Practitioners, and Consumers in Japan
Engelsk
Hardback 2016
Format:

Bog beskrivelse
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
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Specifikationer
Sprog:
Engelsk
Sider:
155
ISBN-13:
9780230293397
Indbinding:
Hardback
ISBN-10:
0230293395
Kategori:
Udg. Dato:
8 mar 2016
Størrelse i cm:
14,5 x 22,2 x 1,8
Oplagsdato:
8 mar 2016
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