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Advertising in the Aging Society
- Understanding Representations, Practitioners, and Consumers in Japan
Engelsk
Bogcover for Advertising in the Aging Society af Michael Prieler, Florian Kohlbacher, 9781349592913
Specifikationer
Sprog:
Engelsk
Sider:
155
ISBN-13:
9781349592913
Indbinding:
Paperback
ISBN-10:
1349592919
Kategori:
Udg. Dato:
11 feb 2020
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
11 feb 2020
Genre:

Advertising in the Aging Society

- Understanding Representations, Practitioners, and Consumers in Japan
Engelsk
Paperback 2020
Format:

Bog beskrivelse
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
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Specifikationer
Sprog:
Engelsk
Sider:
155
ISBN-13:
9781349592913
Indbinding:
Paperback
ISBN-10:
1349592919
Kategori:
Udg. Dato:
11 feb 2020
Størrelse i cm:
21,6 x 14,0
Oplagsdato:
11 feb 2020
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