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Advertising Language
- A Pragmatic Approach to Advertisements in Britain and Japan
Engelsk
Bogcover for Advertising Language af Keiko Tanaka, 9780415198356
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780415198356
Indbinding:
Paperback
ISBN-10:
0415198356
Kategori:
Udg. Dato:
21 jan 1999
Størrelse i cm:
21,7 x 13,8 x 1,4
Oplagsdato:
21 jan 1999
Forfatter(e):

Advertising Language

- A Pragmatic Approach to Advertisements in Britain and Japan
Engelsk
Paperback 1999
Format:

Bog beskrivelse
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience, with particular emphasis on puns and metaphors. The book contains a unique chapter on images of women in Japanese advertising and is the only book to contrast British and Japanese advertising, subsequently revealing penetrating insights into these two cultures.
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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780415198356
Indbinding:
Paperback
ISBN-10:
0415198356
Kategori:
Udg. Dato:
21 jan 1999
Størrelse i cm:
21,7 x 13,8 x 1,4
Oplagsdato:
21 jan 1999
Forfatter(e):
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