Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Advertising Management in a Digital Environment
- Text and Cases
Engelsk
Bogcover for Advertising Management in a Digital Environment af Kim Bartel Sheehan, Larry D. Kelley, 9780367620745
Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9780367620745
Indbinding:
Paperback
ISBN-10:
036762074X
Kategori:
Udg. Dato:
22 jul 2021
Størrelse i cm:
17,5 x 24,6 x 2,7
Oplagsdato:
22 jul 2021

Advertising Management in a Digital Environment

- Text and Cases
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.

Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning.

This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

... Vis mere

Forlags Vejl. pris
617,45 kr
Hos Booktok
536 kr
spar 13%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
202
ISBN-13:
9780367620745
Indbinding:
Paperback
ISBN-10:
036762074X
Kategori:
Udg. Dato:
22 jul 2021
Størrelse i cm:
17,5 x 24,6 x 2,7
Oplagsdato:
22 jul 2021
Finder produkter...
Kategori sammenhænge