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Advertising Management
Engelsk
Bogcover for Advertising Management af Larry D Kelley, Donald W Jugenheimer, Fogarty Klein Monroe, 9780765622600
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780765622600
Indbinding:
Paperback
ISBN-10:
0765622602
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 apr 2009

Advertising Management

Engelsk
Paperback 2009
Format:

Bog beskrivelse
This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. There is even a unique section on ''managing yourself'' and your own career in advertising. The text includes plentiful figures, tables, and sidebars, and each chapter concludes with useful learning objectives, summaries, discussion questions, and additional resources.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9780765622600
Indbinding:
Paperback
ISBN-10:
0765622602
Kategori:
Udg. Dato:
15 apr 2009
Størrelse i cm:
24,6 x 18,9
Oplagsdato:
15 apr 2009
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