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Advertising Media Workbook and Sourcebook
Engelsk
Bogcover for Advertising Media Workbook and Sourcebook af Donald W. Jugenheimer, Larry Kelley, Kim Sheehan, 9780765640949
Specifikationer
Sprog:
Engelsk
Sider:
380
ISBN-13:
9780765640949
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0765640945
Kategori:
Udg. Dato:
14 apr 2015
Størrelse i cm:
21,9 x 27,8 x 2,5
Oplagsdato:
14 apr 2015

Advertising Media Workbook and Sourcebook

Engelsk
Paperback 2015
Format:

Bog beskrivelse

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book''s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

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Specifikationer
Sprog:
Engelsk
Sider:
380
ISBN-13:
9780765640949
Indbinding:
Paperback
Udgave:
4
ISBN-10:
0765640945
Kategori:
Udg. Dato:
14 apr 2015
Størrelse i cm:
21,9 x 27,8 x 2,5
Oplagsdato:
14 apr 2015
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