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Advertising Myths
- The Strange Half-Lives of Images and Commodities
Engelsk
Bogcover for Advertising Myths af Anne Cronin, 9780415281744
Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780415281744
Indbinding:
Paperback
ISBN-10:
0415281741
Kategori:
Udg. Dato:
30 okt 2003
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 okt 2003
Forfatter(e):

Advertising Myths

- The Strange Half-Lives of Images and Commodities
Engelsk
Paperback 2003
Format:

Bog beskrivelse
Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a ''matrix of transformation'' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of ''circuits of belief'' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
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Specifikationer
Sprog:
Engelsk
Sider:
168
ISBN-13:
9780415281744
Indbinding:
Paperback
ISBN-10:
0415281741
Kategori:
Udg. Dato:
30 okt 2003
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
30 okt 2003
Forfatter(e):
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