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Advertising, Promotion, and New Media
Engelsk
Bogcover for Advertising, Promotion, and New Media af Marla R. Stafford, Ronald J. Faber, 9780765613165
Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780765613165
Indbinding:
Paperback
ISBN-10:
0765613166
Kategori:
Udg. Dato:
31 okt 2004
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 okt 2004

Advertising, Promotion, and New Media

Engelsk
Paperback 2004
Format:

Bog beskrivelse
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
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Specifikationer
Sprog:
Engelsk
Sider:
392
ISBN-13:
9780765613165
Indbinding:
Paperback
ISBN-10:
0765613166
Kategori:
Udg. Dato:
31 okt 2004
Størrelse i cm:
22,9 x 15,2
Oplagsdato:
31 okt 2004
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