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Advertising, Promotion, and other aspects of Integrated Marketing Communications
Engelsk
Bogcover for Advertising, Promotion, and other aspects of Integrated Marketing Communications af Terence Shimp, J. Craig Andrews, 9780357983973
Specifikationer
Sprog:
Engelsk
Sider:
720
ISBN-13:
9780357983973
Indbinding:
Paperback
Udgave:
11
ISBN-10:
0357983971
Kategori:
Udg. Dato:
9 okt 2024
Størrelse i cm:
27,7 x 21,8 x 3,1
Oplagsdato:
9 okt 2024
Genre:

Advertising, Promotion, and other aspects of Integrated Marketing Communications

Engelsk
Paperback 2024
Format:

Bog beskrivelse
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling. Explore exciting emerging topics like apps, social media, online practices and viral communications. Updates include essential information on environmental, regulatory and ethical issues as well as the impact of AI on IMC and brand generation. Learn about environmental marketing, social media advertising, direct marketing, AI in public relations and the keys to successful selling. Expand your knowledge and skills in marketing communications with this comprehensive and up-to-date text.
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Specifikationer
Sprog:
Engelsk
Sider:
720
ISBN-13:
9780357983973
Indbinding:
Paperback
Udgave:
11
ISBN-10:
0357983971
Kategori:
Udg. Dato:
9 okt 2024
Størrelse i cm:
27,7 x 21,8 x 3,1
Oplagsdato:
9 okt 2024
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